Archive for August, 2010

The Benefits of Digital Printing

Wednesday, August 25th, 2010

With companies having to meet important deadlines and individuals becoming more and more computer savvy in the 21st Century printing needs are increasing. Not only do important deadlines need to be met but quality is of the utmost importance.

Digital printing in South Africa has become an ever increasing business. The digital method differs somewhat from other traditional methods.

  • No printing plates required so every print can be different.
  • No need to check for position of images.
  • No penetration of ink into paper- it forms a thin layer on the surface of the page- less ink is     used.
  • No loss of definition.
  • Low dot gain therefore more detail.
  • Environmentally friendly- no setup waste.

Digital printing does not require large amounts of time for initial setup;therefore it is used for large amounts of printing and is an inexpensive method to use for small printing needs. Digital printing can be used for both personalized printing needs as well as variable data printing. This method allows for copy, images and graphics to be changed on each print without having to stop or slow down the printing process. Printing on demand (POD) also uses digital printing for short books made up of different page quantities as well as for binding techniques.

Digital printing gives clients choice when it comes to the variety of papers that they are able to print work onto. This makes the work more personal and unique. Whether clients choose to print onto normal 80 gsm paper or take advantage of the sleek and professional look of photographic paper; digital printing produces quality, bright colours and improves customer satisfaction.

Lasercom is the leading supplier of print- to- post services in South Africa. With digital printing being so popular (and low cost) amongst both consumers and on a business level, it has replaced the method of lithography. There are many different formats, or type of prints that Lasercom use digital printing for.

  • Printing of books.
  • Brochures.
  • Business cards.
  • Manuals.
  • Presentations.
  • Documents.

Lasercom provides printing services that do not restrict the client in anyway.

  • Black and White digital printing.
  • Colour digital printing.
  • A5- A0 digital printing.
  • A variety of paper can be used.
  • Vinyl (for small or large banners.)
  • Backlit (for signs that need to be lit from behind.)

As well as providing clients with superb quality digital printing, Lasercom also offer finishing touches to documents or other work. This may help to make the prints look more professional.

  • Laminating.
  • Encapsulating.
  • Mounting holes.
  • Binding options.

Digital printing allows clients to receive quality printing with no loss to important detail. The speed of this printing service means that there is a quick turn- around allowing clients to meet important deadlines.

For more information on digital printing call Lasercom on:

Gauteng: 011 011 3900

Cape Town: 021 526 4600

KwaZulu Natal: 031 579 9100

Email info@lasercom.co.za or sales@lasercom.co.za

Social Networking




Tags: , , , , , ,
Posted in Articles | No Comments »

Printing services in South Africa that are made for your convenience

Tuesday, August 24th, 2010

When it comes to looking professional to clients and other companies, there is no question about it. Everything from dress code to printing of documents needs to look as close to perfect as possible. To find the right printing company can be difficult, especially if you require large amounts of quality printing in a quick turn- around time.

Lasercom have a successful track record and have been the leading supplier of Print- to- Post services in South Africa since 1988. The idea of Print- On- Demand is aimed at those individuals and companies who require quick, quality printing done on the spot.

There are a wide variety of printing services that Lasercom offers:

  • Book Printing.
  • Brochures.
  • Training Manuals.
  • Transpromo documents.
  • Presentations.
  • Short run books.
  • Finishing.

Lasercom is a printing company that understands the deadlines that companies are put under to produce work. It is for this reason that Lasercom provide an effective service with no constraints to the quantity that needs to be printed. From one print to thousands, your companies printing needs will be met.

As well as providing a quick turn- around in terms of printing services, Lasercom are able to personalize the material that needs to be printed. Pages, lines and images can be altered to produce a unique document set to impress not only you but your clients most importantly.

Black and White printing services

Printing services at Lasercom offer clients a wide variety. Black and white printing (wide format Black and white) can be done onto a number of different papers. From 80gsm to high strength semi transparent media. Printing services at Lasercom do not restrict clients to print size either. From small prints (A4) to larger sizes (up to A0), no printing is too big or too small. All documents that are brought to Lasercom for printing can also be saved to disc for future use.

Colour printing services

Large events, functions, launches or concerts often require large or life size posters and drawings to be hung around a venue or hung up for advertising purposes before- hand. Printing services at Lasercom allow for these wide format colour prints to be printed onto a variety of paper stocks.

  • Paper (80gsm A5 – A0.)
  • Viny
  • Backlit (for signage which is lit up from behind.)
  • Sizes: Width 1.2m by any length.

The final touches

To create a clean and professional look, Lasercom also specialize in various binding and finishing. Laminating or encapsulating documents or posters provide a slick finish and protect pages from any damages. Binding allows the document to be read easily without having the inconvenience of pages getting lost or rearranged. This added service provides the assistance needed to keep the lives of clients more organized.

Printing solutions with Lasercom provide customers with a variety of options that assist with professional results. Whether you need large, small, monochrome or colour printing done on request, this fully efficient printing company is able to provide skill, speed and satisfaction to all clients.

To find out more information on printing services with Lasercom call

Johannesburg: 011 011 3900
Cape Town: 021 526 4600
Durban: 031 579 9100

Click here to complete an online enquiry

Social Networking




Tags: , , , ,
Posted in Articles | No Comments »

The importance of corporate stationery within a business

Wednesday, August 18th, 2010
When it comes to corporate stationery, things like envelopes are often a last thought. Your company’s corporate identity is probably the most important part of the brand. It is how your target market recognizes you and how your brand is carried so proudly.


 

Most companies have well thought out corporate stationery. Designed business cards, letterheads and websites provide a look and feel for a business. With regards to smaller pieces of corporate stationery, most of the time they are left blank without any recognition to the brand. The effort that goes into the smaller parts of a business makes all the difference.

Papergeni is a leading solutions provider in the paper communications industry. Being an innovative company has assisted with the advancements in a niche product development. Through designing and developing envelopes and other pieces of corporate stationery for a large number of companies, Papergeni now supplies envelope manufacturers and direct mailing houses in South Africa as well as overseas.

Papergeni offers a variety of services. The design stages are an important process. With talented designers on board, companies are offered great layouts, design and overall impression of the final corporate stationery products that are produced. Ensuring that the client’s message and corporate identity stands out in its market is the most important aspect of Papergeni’s service delivery.

Corporate stationery services offered by Papergeni

CD wallets are used to protect a disc from getting scratched. Damages to an important CD can jeopardize a business proposal and certainly brings an impression of a lack of organisation. Papergeni is able to design and brand CD wallets according the needs of a business. Manufactured from non- static materials to protect a disc from dust, CD wallets can be made from a variety of different papers.

To see what other corporate stationery products Papergeni supplies, visit www.papergeni.co.za

Other services that Papergeni provide include

  • Die Cutting
  • Litho and Flexo Printing
  • Foiling and Embossing

Papergeni also designs and supplies cartons and carrier bags to companies.

It is important to brand corporate stationery. There are many reasons for this.

  • Recognition
  • Recall
  • Professionalism
  • Contact information

Papergeni is able to customize items to ensure that all points of contact within the corporate stationery part of your business are professional and clean.
For more information call Papergeni on:

011 011 3900 (Johannesburg)
021 526 4600 (Cape Town)
031 579 9100 (KwaZulu Natal)
Email info@lasercom.co.za or sales@lasercom.co.za

Social Networking




Tags: , , , , ,
Posted in Articles | No Comments »

Graphic Design at Lasercom

Tuesday, August 17th, 2010
While you flip through a magazine, book or catalogue, you don’t necessarily think of the conceptualizing that has gone into each page. There is however a very thought out process that is involved in the compiling of such a document.

 

In order for a product to be readable, there are certain skills that are required. Everything needs to fit together, flow and there needs to be a balance between copy and images. This process requires the very precise skills of a graphic designer. There are certain elements that the average Joe Soap would probably not consider when looking at a document.

Before a document can be print ready, there are various levels of expertise that are required. Some companies specialize in Graphic Design and then charge an arm and a leg. Lasercom not only provides various services within digital printing and mailing, but the document composition and graphic design department ensures that all material is of the highest quality.

There are a lot of companies out there who largely depend on their corporate identity. If it does not create a positive recall in the consumer’s minds, then it is probably a waste of time.

Conceptualizing

It is the job of the Graphic Designer to ensure that each piece of work is relevant and stands out in the niche market of the brand. This is where the important step of conceptualizing comes in. Lasercom ensures that this process of communicating with the client about ideas reflects in the work that is produced. It is important that the Graphic Designer keeps ideas fresh. The idea that is portrayed in branding needs to be carried through the company, marketing and internal communications.

Layout Design

Once the idea has been resolved and any creases ironed out, the Graphic Designer then begins designing the layout of the piece of work. This is an important process as it is what the visually attractive aspect of the document is dependent upon. Arranging the text and images and positioning them in a complimentary way will draw the reader in.

Desk Top Publisher

Once this creative process is complete, the Graphic Designer then brings the page layout to the computer. Special programmes are used to finalize any design that may need to be completed. Once this has been done, the document needs to be signed off with the client. It is then sent to the printing department at Lasercom where the final product is produced.

Visit www.lasercom.co.za for more information

Graphic Designers play a vital role in the creation of any document. Without this skill, companies would not be able to boast fancy corporate identities and branded corporate items.

Lasercom strives to provide a convenient service. With a team of experienced Programmers and Graphic Designers, Lasercom is able to offer a complete service offering, from design to print.

If you would like to contact Lasercom for any Graphic Design or digital printing call:

011 011 3900 (Gauteng)
031 579 9100 (KwaZulu Natal)
021 526 4600 (Cape Town)
Or email info@lasercom.co.za or sales@lasercom.co.za

Social Networking




Tags: , , , , ,
Posted in Articles | No Comments »