LaserCom offers efficient document management systems for the quick, secure and bulk delivery of documents and images via e-mail. Let’s face it…e-mail is on the frontline of business communication. It is the chosen and preferred vehicle for the exchange of confidential and privileged information between colleagues, business partners, suppliers, clientele and others; but how safe are your e-mails? Continue reading
Although they say that second impressions count, in the business arena, this is debatable. First impressions are usually the make or break of a business deal. However to optimise that first impression there are various things that can be done. Continue reading
Through creative and innovative relationship marketing strategies from LaserCom, business owners can develop strong connections with their customers by providing them with information directly suited to their needs and interests and by promoting open communication. The relationship marketing approach often results in increased word-of-mouth activity, repeat business and a willingness on the customer’s part to provide information to the organisation. Continue reading
Human beings need advertising. We need to be told what is happening, who’s selling what and for how long it is on special for. No matter how many advertising opportunities arise over the years, no matter how many of them fade away, advertising will always exist.
Nothing within a business should stand alone and it is for this reason that every aspect of a company’s corporate identity needs to be well thought out. A corporate identity should strengthen a business and provide a positive recall and recognition amongst clients, where ever a component of the corporate stationary range comes into contact with them.
From the font used on the letterhead to the printing methods used to produce documents within corporate stationary, the core purpose of a corporate identity is to provide a clear and consistent image to clients and the public at large. Continue reading
What would a fantastic service offering be without all the added benefits? Established as a personalised communications company, Lasercomspecialises in digital printing and mailing services. However with the acceleration of technology and an extremely high growth in the industry, Lasercom extends itself as the solution to all document related needs. Continue reading
Being the perfect method for book printing, digital printing offers clients quality and accurateness.
Over the years, digital printing has not necessarily been as effective as the more traditional printing methods, however, today it is at a stage where it is no longer struggling to keep up. In fact, digital printing has exceeded all other printing methods to date. Continue reading
Whether it is compiling documents, designing brochures, printing or binding, corporate businesses often need to make use of printing companies.
Developing a relationship with printing companies
It is important for any business to build up a relationship with their printing companies. This will ensure that the outcome matches the client’s expectation each time. The more a business works with a printing company, the better understanding there will be as to the style of the brand and how it needs to be reflected in the printing of documents etc. Continue reading
Whether it’s a part of a marketing plan or give away as a promotional gift to clients, a business calendar is advantageous to both the sender and the receiver.
Besides the obvious usage of a business calendar to the client, there are many benefits that they can have to the business supplying them. This of course is dependent on how well they are designed and planned.
- Use pages to promote business
- Promote products and services
- Business exposure
- Sponsors Continue reading
Bills, statements, invoices; these are the sorts of documents that we all receive on a monthly basis. They inform us of what we owe, what we have spent and so on. Other than that they serve no real purpose. This however is changing.
Using Transpromo, companies are able to use these mediums as marketing tools. This form of relationship marketing allows companies to target the specific needs of each client, further developing their relationship. There are a variety of benefits to relationship marketing:
- Retains long term customers
- Loyal customers will recommend (word of mouth- free advertising)
- Loyal customers will expose problems
- Focus on single sale
- High customer service
- High customer commitment
- Quality is primary concern Continue reading