Archive for the ‘Articles’ Category

Printing consulting and how it helps companies

Tuesday, January 18th, 2011

Expenses rise on a yearly basis, not only for each and every house hold in South Africa but for businesses too. This can be especially crippling for young or new companies that are still trying to establish themselves in the market. Where ever possible, it is important for any business to cut back on costs during these trying times.

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Using an outsourced printing business- why it makes sense

Tuesday, January 11th, 2011

The economic downfall had a huge impact on many companies. With costs being cut down as much as possible, businesses all over South Africa have had to cut back on staff, services, and other smaller but important aspects, such as printing. In house printing can be a costly ordeal and when quality is compromised, businesses end up wasting large amounts of money.
Printing however is a vital part of any business and is something that is required everyday either on a small or large scale.

  • Letters
  • Statements
  • Brochures
  • Presentations
  • Training manuals
  • Books
  • Marketing documentation

For any business, this sort of printing material represents a brand. Bad quality printing can seriously damage the image of any business. Through difficult economic times when companies are trying to cut back on costs where ever possible, a outsourced printing business can benefit a company in many ways, especially when large amounts of prints are required in a short period of time.
An outsourced printing business is the ideal option for company looking to cut back on costs. Without having to sacrifice quality, businesses are able to hand over their printing needs to a printing business, allowing for their company to focus on what is important to the business; productivity.
An outsourced printing business offers a company a number of benefits and assists a brand’s reputation in a number of ways.

  • Efficient
  • Best technology
  • Fast delivery time
  • Improved operational performance
  • Greater focus on core business (companies are not struggling with in- house printing)

An outsourced printing business for any of your printing needs.

Lasercom offers outsourced printing for a variety of different needs. The print on demand service supports some of the best printing technology available, providing all clients with a quicker turn- around time than what other printing methods offer.

Traditional printing expenses are reduced due to the print on demand technique. Storage costs are cut out completely as clients receive their printing stock immediately. The amount of content printed can also be varied from page to page or even line to line. This assists companies in personalising their material for different clients.

As an outsourced printing business, Lasercom takes pride in providing its clients with the very best results. The most skillful and hi- tech machines available allow for the clearest printing and the best quality available. Clients can be proud to present their printed documentation to the necessary recipients whilst saving money on their printing needs.
For more information on using an outsourced printing business, call Lasercom on:
Johannesburg: 011 011 3900
KwaZulu Natal: 031 579 9100
Cape Town: 021 526 4600
Email info@lasercom.co.za or sales@lasercom.co.za
Visit www.lasercom.co.za

Digital printing for your company

Tuesday, November 23rd, 2010

Many companies are in need of large numbers of prints on a regular basis. With all sorts of different material needing to be released for different reasons, these prints need to be of a high quality and reflect professionalism. Gone are the days when those small office printers were good enough for printing material. Companies have an image to uphold and where ever possible, that image needs to be as clean and as polished as possible.

With the technology available today, there are endless possibilities available with regards to the look and feel of different materials that require printing.

Digital printing is a method of printing that allows for different materials to be personalized for the end user. Every print has the ability to be different from the previous one. The convenience of this is one of the first things that usually attract businesses to digital printing. There are a number of different documents and materials that would benefit from digital printing.

  • Customer Relationship Management Communications
  • Direct Mailers
  • Campaigns
  • Training Manuals
  • Presentations
  • Brochures
  • Book Printing

Personalized digital printing assists a company in delivering the correct message. It also helps to develop more of a personal relationship with each client.

Finding the right printing company is important for a business. When a digital printing company becomes familiar with a company’s style and needs, the relationship will benefit both businesses.

This relationship goes beyond digital printing needs. Some printing companies offer extra services that may assist businesses with the end product. Design and layout is an important part in any document or material setup. This assists not only the business as it saves time for employees but the end product certainly looks more professional when design elements are considered.To find an experienced designer and digital printing company visit www.lasercom.co.za

Digital printing can be offered to various different industries. Many companies require a diverse amount of material to be printed on a regular basis. Digital printing allows for companies to boast quality prints and save money on the printing process. There are various benefits to using digital printing over conventional printing methods.

  • Sharp, clear results
  • Faster- quick turnaround
  • Less wastage
  • Large combination of colour
  • High durability of colours
  • Different printing materials can be used

It is important that a company takes pride in its appearance. Printing plays a huge role in that because any material that a business leaves with its clients will represent the company and speak for it. This message needs to be clear, concise and of course well designed and printed.

For more information on digital printing, design and layout, 2011 calendars or to find out more about what Lasercom have to offer, call:

JHB: 011 011 3900

CT: 021 526 4600

KZN: 031 579 9100

Email info@lasercom.co.za or sales@lasercom.co.za

A printing company that brings your brand to your client

Tuesday, November 9th, 2010

For a business one of the most important things to do in order to keep going, besides make money is keeping the brand alive. There are of course many different ways of doing this, but most of the time, advertising costs are high and there is no allocation to this sort of branding in the yearly budget.

Many companies do not think of the smaller places or areas of contact that their customers or potential clients may come into contact with their brand. When it comes to using these points of contact, brands should take advantage of the smallest areas. Tally rolls or receipts are a great way to create awareness in the consumer’s mind. By making use of the back of the till slip, companies are not only able to have their logo and company details on the paper, they are also able to create brand awareness.

Finding a printing company that you trust and are able to develop a relationship with is important for a business. There are often many different things that a printing company is able to do to assist a business with their professional image and overall impression.

  • Full colour printing
  • Binding and finishing
  • Posting and mailing
  • Plastic card personalization
  • Training manuals

To see what other services are available to companies, click here.

Tally rolls are something that clients come into contact with on a daily basis. They cannot be avoided, unlike other forms of branding.  Although customers may not necessarily interact with the branding on the same level that they would other media, branded receipts create a sort of recognition in the consumers’ minds. They are also helpful for a number of reasons.

  • Terms and conditions
  • Store information
  • Brand information
  • Contact details
  • Logo

Finding the right printing company could benefit businesses more than they realise. Finding a designer to put together the receipt branding is important. Great design means that there is a professional image that is portrayed to clients. If companies can keep their image updated and fresh all the time, they stand a better chance of being remembered by the public.

Lasercom is a printing company that offers its clients a wide range of services. With experienced designers on board, companies are able to make use of their great talent. Once work has been designed and approved, this diverse printing company then prints the product using digital printing.

As a printing company, Lasercom knows about the pressure that companies are under to produce and show results. This is why turnaround time is of great importance in order to ensure that results are shown.

For more information on this printing company, call Lasercom:

JHB: 011 011 3900

CT: 021 526 4600

KZN: 031 579 9100

Email info@lasercom.co.za or sales@lasercom.co.za

Digital printing for 2011 calendars

Thursday, November 4th, 2010

Corporate gifts are an important part of a business. Not only do they show appreciation towards clients for all the business they may bring in but they can also be convenient around the corporate environment if the right gift is given.

With 2011 a few weeks away, it is that time of the year to start thinking about what stationery needs to be redone for the new- year.  Calendars are not only a necessity; they also make great corporate gifts. Taking the time out to design a great calendar can be very much appreciated by those valuable clients.

In order to create a calendar that will be appreciated as a corporate gift and admired within a work space, proper thought needs to go into its detailing. Finding the right printing company who understands the needs that a company has is important. With so many different kinds of printing methods available, there are a wide variety of options open to companies.

Lasercom offers digital printing to those looking for a printing company for any sort of printing need.

  • Envelopes
  • Calendars
  • Books
  • Business cards
  • Pamphlets

To view the variety of printing that Lasercom offers, click here.

Once a printing company has been chosen, it’s a good idea to discuss layout and design. Often companies spend a large amount of money on a calendar that doesn’t necessarily look very attractive. Lasercom not only offers quality digital printing, but the team of experienced and talented designers are able to either advise clients on design and layout or do the design and layout for the client. The extra attention to this sort of detail will certainly be appreciated in the long run, should the calendar be used as a corporate gift.

Digital printing brings with it many advantages. Companies are turning to digital printing more and more as the final product looks and feels more professional and slick. If a printing company does not use digital printing, it is advised that companies wanting to print their 2011 calendars for the corporate environment look for a printing company that does use this method. There are a few reasons for this. Digital printing has many benefits.

  • No colour variation
  • No film required
  • Minimal set up time
  • Quicker turn around
  • Low waste
  • Print on demand
  • Customized printing
  • 3 year outdoor fade resistance

Digital printing is the difference between a finished product and a great looking finished product. 2011 calendars are a great way to get a brand out there in the new- year. Not only are they usable in the corporate and home environment but with great design and full colour digital printing, they have great potential.

For more information on digital printing, design and layout, 2011 calendars or to find out more about what Lasercom have to offer, call:

JHB: 011 011 3900

CT: 021 526 4600

KZN: 031 579 9100

Email info@lasercom.co.za or sales@lasercom.co.za

Using envelopes to market your business brand

Wednesday, October 27th, 2010

There are always new ways to market a business and good companies are always looking for new ways to get their name out there. With so much competition in each and every industry, brands need to ensure that they are constantly paying attention to their image.

To brand every aspect of your business is very important. This means that anything that clients and potential clients come into contact with regarding your brand needs to have at least a company logo on it. Envelopes are a great way to create recall and recognition for a brand. For many companies, corporate stationery is often a last thought however business envelopes and other corporate points of contact are a professional and subtle way of creating and maintaining brand awareness.

There are a number of things to consider when having business envelopes designed and printed for your company.

  • Bold business name
  • Logo- visual recall
  • High quality image (300dpi)
  • Full colour printing design rather than black and white
  • Choose a high quality envelope
  • High quality printing
  • Contact details on envelope

If envelopes (and other corporate stationery) are designed professionally and include all the above points, they will carry a company’s corporate identity and work as a successful point of contact at all times.

Although envelopes are a minor detail in the bigger picture, they can be used for a variety of purposes.

  • Direct mailer envelopes
  • Statement envelopes
  • Business replies
  • Invitations
  • Freepost
  • Fulfillment envelopes
  • Document wallets
  • Guest folders
  • Multi- closure envelopes
  • Enduro

It is also important to match envelopes to the content that they contain. This is where consideration to corporate identity comes into play. Of course many companies like to refresh their brand’s look and feel every few years to keep up with the industry but it is vital that all points of contact convey the same message.

Choosing the right envelopes for a brand and business is important. It could very well end up being the difference between a professional image and a sloppy one.

For more information on designing and printing envelopes for your business and brand, contact Papergeni.

Gauteng: 011 011 3900

CapeTown: 021 526 4600

KwaZulu Natal: 031 579 9100

Email info@lasercom.co.za or sales@lasercom.co.za

Annual report printing with Lasercom

Tuesday, September 28th, 2010

With a new year, comes new decisions, new work ethics and of course the new annual report that needs to go out. These informative publications are a great way to release new information about a company out to clients and others alike.

Before an annual report can be printed, it needs to cover a range of different points and areas within the company. This communication tool can be a very effective way to get information across to the intended market. However if communication is not applied effectively, the annual report can end up being a huge waste of time for the many people involved. It is vital to include all information that will assist clients, shareholders and stakeholders in understanding where a company or brand is going in the next year.

Annual reports often get a lot of attention. It is therefore important to ensure that what goes into them is what is expected of them.

  • Special company information
  • Mission
  • Vision
  • Future planning
  • Profiles of management and staff
  • Organizational structures

Printing of annual reports

When it comes to the design and printing of an annual report, much care and consideration should be taken to ensure that there is a quality finished product. If companies choose to hand a hard copy of this important document to clients and investors and not an electronic one, the paper, size and weight should be carefully thought through.

Annual reports not only provide important information about what happens inside a company but they also support the corporate identity, brand and marketing communication of the business. For this reason it is vital that companies ensure that when the annual report document gets printed, it looks as presentable as possible as there is no room for mistake.

Printing with Lasercom

Lasercom offers quality digital printing for a selection of different documents. Annual reports can be printed onto a variety of different papers offering a standard look and feel that compliments the brand and corporate identity.

Wide format black and white as well as colour printing with Lasercom allows companies to choose from a variety of different sizes when getting printing done.

Once an annual report has been printed and customers are satisfied with the quality, look and feel of the document, Lasercom is able to bind and finish the document in a variety of different ways.

  • Lamination
  • Encapsulation
  • Mounting holes
  • Coil
  • Other binding options

Lasercom understands the importance of annual reports and what they represent for a company. It is for this reason that all printing at Lasercom is handled with the care and all documents are printed using quality and state of the art equipment.

For more information on annual report design and printing needs call Lasercom on:

Gauteng: 011 011 3900

Cape Town: 021 526 4600

KwaZulu Natal: 031 579 9100

Email info@lasercom.co.za or sales@lasercom.co.za

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Brochure printing with Lasercom- get ahead in the game

Tuesday, September 28th, 2010

Brochures are a great way to advertise a business and with so many companies using this method to reach their potential clients, brochures need to be well designed and targeted towards the right people. January 2011 is only a few months away and with the end of the year comes the full plate that we all have to deal with. However it’s always a good idea to get started early with any advertising plans for the new- year so that companies can beat the rush and ensure that their business gets a head start.

With so many different industries using single or multi paged brochures, companies are able to showcase new products, services, launches and general information at any time. Brochure printing is a quick and easy process. This convenient method of advertising can be done at anytime. There are many benefits to using brochures as a source of advertising.

  • Convenience
  • Fast
  • Reaches many people (depending on how the company chooses to disperse the brochures)
  • Credibility
  • Saves time
  • Reinforces advertising
  • Easily informative

Brochure printing with Lasercom

Amongst many other services, Lasercom offer digital printing, brochure printing and design. Whether companies are looking to advertise themselves in the new- year or punt a particular area or product within their company, Lasercom is able to assist with the design and printing of brochures.

Graphic Design with Lasercom

Many companies may not have the time at the moment to put together a brochure, let alone design one. Lasercom is equipped with experienced and dedicated Graphic Designers who are able to take a company’s concept, brand and idea and combine them to create an original piece of work, such as a brochure.

With an idea in mind, companies can work closely with the graphic designers so that the outcome is as expected and more. There are various aspects that need to be closely considered before brochure printing can take place.

  • Purpose of the brochure
  • Brochure layout (one page or multiple pages)
  • Writing style
  • Headings
  • Colour combinations
  • Paper quality

Visit www.lasercom.co.za

A great brochure explains and informs the target market and potential clients about what a business does and what products and services are being advertised. Although the information on a brochure is vital, the colours, images and other elements of the design are as important. Any information that a company sends out is a representation of the business. A professional, clean and well designed brochure makes all the difference.

Lasercom’s Printing on Demand ensures that companies are able to receive as many prints as possibly needed in a short space of time.

For more information on brochure printing with Lasercom, call 011 011- 3900 or email info@lasercom.co.za or sales@lasercom.co.za

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The Benefits of Digital Printing

Wednesday, August 25th, 2010

With companies having to meet important deadlines and individuals becoming more and more computer savvy in the 21st Century printing needs are increasing. Not only do important deadlines need to be met but quality is of the utmost importance.

Digital printing in South Africa has become an ever increasing business. The digital method differs somewhat from other traditional methods.

  • No printing plates required so every print can be different.
  • No need to check for position of images.
  • No penetration of ink into paper- it forms a thin layer on the surface of the page- less ink is     used.
  • No loss of definition.
  • Low dot gain therefore more detail.
  • Environmentally friendly- no setup waste.

Digital printing does not require large amounts of time for initial setup;therefore it is used for large amounts of printing and is an inexpensive method to use for small printing needs. Digital printing can be used for both personalized printing needs as well as variable data printing. This method allows for copy, images and graphics to be changed on each print without having to stop or slow down the printing process. Printing on demand (POD) also uses digital printing for short books made up of different page quantities as well as for binding techniques.

Digital printing gives clients choice when it comes to the variety of papers that they are able to print work onto. This makes the work more personal and unique. Whether clients choose to print onto normal 80 gsm paper or take advantage of the sleek and professional look of photographic paper; digital printing produces quality, bright colours and improves customer satisfaction.

Lasercom is the leading supplier of print- to- post services in South Africa. With digital printing being so popular (and low cost) amongst both consumers and on a business level, it has replaced the method of lithography. There are many different formats, or type of prints that Lasercom use digital printing for.

  • Printing of books.
  • Brochures.
  • Business cards.
  • Manuals.
  • Presentations.
  • Documents.

Lasercom provides printing services that do not restrict the client in anyway.

  • Black and White digital printing.
  • Colour digital printing.
  • A5- A0 digital printing.
  • A variety of paper can be used.
  • Vinyl (for small or large banners.)
  • Backlit (for signs that need to be lit from behind.)

As well as providing clients with superb quality digital printing, Lasercom also offer finishing touches to documents or other work. This may help to make the prints look more professional.

  • Laminating.
  • Encapsulating.
  • Mounting holes.
  • Binding options.

Digital printing allows clients to receive quality printing with no loss to important detail. The speed of this printing service means that there is a quick turn- around allowing clients to meet important deadlines.

For more information on digital printing call Lasercom on:

Gauteng: 011 011 3900

Cape Town: 021 526 4600

KwaZulu Natal: 031 579 9100

Email info@lasercom.co.za or sales@lasercom.co.za

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Printing services in South Africa that are made for your convenience

Tuesday, August 24th, 2010

When it comes to looking professional to clients and other companies, there is no question about it. Everything from dress code to printing of documents needs to look as close to perfect as possible. To find the right printing company can be difficult, especially if you require large amounts of quality printing in a quick turn- around time.

Lasercom have a successful track record and have been the leading supplier of Print- to- Post services in South Africa since 1988. The idea of Print- On- Demand is aimed at those individuals and companies who require quick, quality printing done on the spot.

There are a wide variety of printing services that Lasercom offers:

  • Book Printing.
  • Brochures.
  • Training Manuals.
  • Transpromo documents.
  • Presentations.
  • Short run books.
  • Finishing.

Lasercom is a printing company that understands the deadlines that companies are put under to produce work. It is for this reason that Lasercom provide an effective service with no constraints to the quantity that needs to be printed. From one print to thousands, your companies printing needs will be met.

As well as providing a quick turn- around in terms of printing services, Lasercom are able to personalize the material that needs to be printed. Pages, lines and images can be altered to produce a unique document set to impress not only you but your clients most importantly.

Black and White printing services

Printing services at Lasercom offer clients a wide variety. Black and white printing (wide format Black and white) can be done onto a number of different papers. From 80gsm to high strength semi transparent media. Printing services at Lasercom do not restrict clients to print size either. From small prints (A4) to larger sizes (up to A0), no printing is too big or too small. All documents that are brought to Lasercom for printing can also be saved to disc for future use.

Colour printing services

Large events, functions, launches or concerts often require large or life size posters and drawings to be hung around a venue or hung up for advertising purposes before- hand. Printing services at Lasercom allow for these wide format colour prints to be printed onto a variety of paper stocks.

  • Paper (80gsm A5 – A0.)
  • Viny
  • Backlit (for signage which is lit up from behind.)
  • Sizes: Width 1.2m by any length.

The final touches

To create a clean and professional look, Lasercom also specialize in various binding and finishing. Laminating or encapsulating documents or posters provide a slick finish and protect pages from any damages. Binding allows the document to be read easily without having the inconvenience of pages getting lost or rearranged. This added service provides the assistance needed to keep the lives of clients more organized.

Printing solutions with Lasercom provide customers with a variety of options that assist with professional results. Whether you need large, small, monochrome or colour printing done on request, this fully efficient printing company is able to provide skill, speed and satisfaction to all clients.

To find out more information on printing services with Lasercom call

Johannesburg: 011 011 3900
Cape Town: 021 526 4600
Durban: 031 579 9100

Click here to complete an online enquiry

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