Personal Advertising and TransPromo
TransPromo: Unique and Individual Customer Communication
This Business to Customer or B2C customised marketing technique is not a new idea but has become a trendy relationship marketing tool due to marketplace conditions. Emails, although a quick customer communication tool, have become hampered with security concerns. For this reason, direct mailing or TransPromo has become a worldwide marketing trend.
TransPromo combines personalised marketing messages and must- read documents, such as invoices or monthly bills. This direct marketing strategy uses demographic details, colour (colour increases brand recognition by up to 80% and increases readership by up to 40%), images and customised relationship management data (CRM) to create unique customer communication. Through using this relationship marketing tool, businesses can aim to achieve the following
- Lower Direct Marketing Costs
- Strengthen and Lengthen Customer Relationships
- Increase Revenue (sell ad space)
- Strengthen Brand Image
- Gain a Competitive Advantage against competitors
- Improve Supplier and Business Relationships by showing their Products
The Future of Customer Communications
Statement redesign is more than just making these customer communication documents aesthetically pleasing – it’s an opportunity to turn these documents into highly targeted customer communications that effectively maximise your direct marketing efforts. This is achieved by making information more accessible and more targeted to the customer and by personalising the document.
Leverage our experience
When it comes to outsourcing the creation, setting up and printing of your important direct marketing documents, choosing the right partner is critically important. LaserCom can assist you with planning, creating, printing and delivering this exciting new trend to your valued customers.
LaserCom can help you improve all your direct marketing efforts in ways you can see and measure through:
- Direct marketing campaigns and collateral – improve response rates and customer loyalty through the use of PERSONALISATION and COLOUR
- Product documentation and technical publications – improve turnaround times and time market through optimised printing and finishing methods
TransPromo is an effective customer communications and direct marketing tool for businesses wishing to improve their communication channels. Contact LaserCom for more information regarding the TransPromo for your business.