Nothing within a business should stand alone and it is for this reason that every aspect of a company’s corporate identity needs to be well thought out. A corporate identity should strengthen a business and provide a positive recall and recognition amongst clients, where ever a component of the corporate stationary range comes into contact with them.

From the font used on the letterhead to the printing methods used to produce documents within corporate stationary, the core purpose of a corporate identity is to provide a clear and consistent image to clients and the public at large. Continue reading →